Engagement By Design, Ep. 5
Hello leaders, yes I am talking to you! Engagement can't just be a buzz word you throw around. You can't just want your 'employees to be engaged' or 'your customers to be engaged'. It has to be a strategy that is embedded throughout your entire organization and this requires dedication, commitment and an understanding of what engagement really is -an emotion-. It also requires that you have the right resources to help them take your vision of engagement and make it a reality in every corner of the company. If you care about creating a company where your employees and customer are so engaged that they become brand champions you have to be intentional and focused on processes that lead to emotional outcomes. Please join us as we cover best practices and tips on creating an engagement culture. Joining Jeff on the show will be Marisa Keegan who is the host of the engagement focused podcast Utter Brilliance and wrote the book Culture: More than Jeans and Margarita Machines. [Read Transcript Here]
